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"As Honda Canada’s former Corporate Product Knowledge Instructor, I’ve trained thousands of salespeople across the country — from product launches to in-store coaching to E-learning platforms."

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​If you’ve sold a Honda since 2005, you’ve likely seen Steven Weber in action — launching models, leading classes, or presenting online.

YOU KNOW IT, YOU LOVE IT!

Client Reviews

Testimonials from past client relations.

— Sales Manager, Alberta

"Steven’s sessions are the most engaging and informative we’ve had. He speaks the language of salespeople and knows Honda inside and out."

— Dealer Principal, Ontario

"We’ve had him visit three times — every visit results in noticeable gains in product knowledge and sales effectiveness."

 — General Sales Manager, BC

"Steven helped us transform our entire new car team. We went from product-aware to product-confident."
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Available Services

AT AGLANCE...

Flexible contracting options to meet your business needs.

In-Store Sales Training

  • Hands-on coaching and real-time feedback

  • Tailored to dealership needs and performance goals

  • Onboarding for new sales staff

Virtual Coaching & Webinars

  • Flexible remote sessions for individuals or teams

  • Ideal for onboarding and continuous improvement

Competitor Comparison Workshops

  • Deep dives into Toyota, Nissan, Hyundai, Mazda, etc.

  • Learn to highlight Honda's unique value propositions

New Model Launch Preparation

  • Pre-launch briefings, walkaround strategies, and delivery coaching

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Let's Talk

  • Want to elevate your sales team?

  • Need help preparing for a new model launch?

  • Looking for competitive edge training?

778-676-6738

© 2025 by S. Weber Automotive Consulting

My mission is to empower every Honda sales consultant with the confidence, clarity, and knowledge to outperform the competition, convey value in Honda Products, and educate the customer....Once they know the product...they love it.

Mission Statement

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