S Weber Automotive Consulting " You know it, You love it"
About Steven Weber — S Weber Automotive Consulting (SWAC)
I help Honda dealers turn product knowledge into profit.
For 20+ years I’ve trained Canadian Honda teams to present vehicles with confidence, handle objections, and win head-to-head comparisons—via in-person seminars, digital sessions, and E-learning programs.so more guests drive away in a Honda.
You know it, you love it.
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What I Do
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In-store sales training (walkarounds, demos, objection handling, closing)
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Virtual coaching & webinars (ongoing skill building for busy teams)
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Competitor comparison workshops (Honda vs. Toyota and more, with field-tested talk tracks)
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New-hire onboarding (get rookies productive fast)
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Optional: Service Advisor Course (stand-alone module)
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Why Dealers Choose Me
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20+ years with Honda Canada—product launches, classrooms, and dealership floors since 2005
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Recognized expert trusted by stores across Canada
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Custom-tailored training to your inventory, market, and people
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Real results—better close rates, stronger CSI, higher gross per copy
About
How We Work (Simple & Practical)
Results You Can Expect
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More confident presentations that translate features into benefits
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Higher closing performance on core models and key trims
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Stronger competitive positioning (esp. Honda vs. Toyota)
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Faster ramp-up for new hires and lower “knowledge drag” on managers
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Diagnose: Short discovery to map your gaps and goals.
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Customize: Build your playbook—scripts, comparisons, walkaround flows.
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Deliver & Reinforce: Live training + follow-ups so skills stick.
Timeline / Highlights
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1995 Started as a Technician for Midas in Vancouver...later service advisor and manager for different shops/dealers
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2003 Started an online blog called the "AutoExplainer" It was to teach people how to understand car repairs and what the advisor was saying
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2005: Started at Honda Canada as the Product Knowledge Instructor for WZ (Western zone)
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2005: First Western Zone Product Launch Presentation
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2010: Expanded E-learning contributions and taught students across the country
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2017: Became fully qualified to teach about the new Acura NSX Supercar
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2024: Launch of Independent Consulting Practice - SWAC
Packages (Pick Your Fit)
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SWPK Light – Online only: webinars, resources, and refreshers.
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SWPK Medium – Hybrid: virtual cadence + targeted workshops.
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SWPK Max – Monthly in-dealer training with ongoing coaching and materials.
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Ready to sharpen your team’s product story?
Book a quick call and I’ll recommend a right-sized plan.